I have two personal trainers that are working for me and I want to give them a retention bonus every time one of their clients re-signs for more personal training sessions. Can you give me some insight/advice on what is a fair rate to pay. When they sign up a new client, I give them 10%, so I am assuming the retention bonus will be less, since it will be residual.
I agree with Karin. How about every time they re-sign the client you can increase their % up to point? Even by 1% each time can be a great incentive for these trainers. If they do their job right and keep business coming in or in this case stay, I think they deserve the extra %. If they lose the client, you lose as well. These clients will also spread the word and might bring you more clients at your gym. Of course you know what your costs are and the amount of money you need to run the gym, so you can adjust the % you accordingly.
/Agree with both Lawrence and Joanne. You run the gym. Space and utilities don’t pay for themselves.
However, I also /Agree with Karin. Getting someone to resign means you don’t have to market, get a new assessment/program set up, and working with a client over extended periods of time means they’ll have a greater chance of reaching their goals and doing your marketing for you. Referrals are huge in this industry.
I’d suggest giving them that 10%, or even 15%.
I’d rather have a trainer with a 5-8 hour day paying less per session than a trainer working 1-2 hour day paying more. Taking care of current members means your membership base will be more stable.