I have two personal trainers that are working for me and I want to give them a retention bonus every time one of their clients re-signs for more personal training sessions. Can you give me some insight/advice on what is a fair rate to pay. When they sign up a new client, I give them 10%, so I am assuming the retention bonus will be less, since it will be residual.
All of You,
Thank you very much for all of your feedback! In back of my my mind I had between 5%-10%. My reasoning is that I employ my trainers, which means I want them to focus on being awesome personal trainers. As the owner, I have decided to cut back on my training in order to focus my efforts in bringing in all of their client leads, running marketing campaigns and doing initial fitness consultations. My trainers do not have to Market themselves that much because I do my best to make sure we maintain our No. 1 status for organic Google rankings for most major keywords, keep active in the community, and continual market by the means of Facebook targeted ads, writing articles, press releases and working with Comcast in running our first commercial. My goal is to make sure they get at least 2 new clients per month in addition to maintaining their current work load.
Do you think that 5% is a fair rate then? Also, if they bring in a new client, then I give them a 10% bonus too.
Thank You for all of your suggestions,