I have two personal trainers that are working for me and I want to give them a retention bonus every time one of their clients re-signs for more personal training sessions. Can you give me some insight/advice on what is a fair rate to pay. When they sign up a new client, I give them 10%, so I am assuming the retention bonus will be less, since it will be residual.
I feel very strongly about being very supportive and generous with staff members. 10% is definitely the way to go if not 15%. And I agree with the comment that you want to make retention more important to your staff then new customers. I also will give a bonus to trainers who are willing and able to work with more difficult clients that other trainers clearly are not connecting with or clients with special needs that require special skills.
What do you find is harder in your market, changing prospects to paying clientele or retaining the ones you have.
Retention is what I eye most. Yes, getting them in is primary but, worthless long term if other factors don’t add up. I have in the past offered less than your stated % persentage for new business w/a higher % on the residiual business which KEEPS THE DOORS OPEN.
You can take advise from whomever on this, just remember they don’t have to sign those checks you gotta distribute…get it?
Good way to reward staff, build enthusiasm from them also. That should filter back to the client.
WIN WIN situations are great, the other hand NOT SO MUCH…
scared $ don’t make $
based on your last comment, I would even reverse the bonus. If you do all the marketing, then they should only get 5 %, but if they then maintain the client and s/he re-signs, then they should get the bigger bonus. If they bring a client themselves, then maybe a higher rate.
All of You,
Thank you very much for all of your feedback! In back of my my mind I had between 5%-10%. My reasoning is that I employ my trainers, which means I want them to focus on being awesome personal trainers. As the owner, I have decided to cut back on my training in order to focus my efforts in bringing in all of their client leads, running marketing campaigns and doing initial fitness consultations. My trainers do not have to Market themselves that much because I do my best to make sure we maintain our No. 1 status for organic Google rankings for most major keywords, keep active in the community, and continual market by the means of Facebook targeted ads, writing articles, press releases and working with Comcast in running our first commercial. My goal is to make sure they get at least 2 new clients per month in addition to maintaining their current work load.
Do you think that 5% is a fair rate then? Also, if they bring in a new client, then I give them a 10% bonus too.
Thank You for all of your suggestions,
I feel that anywhere in the range of 5-15% would be fair. What would your budget allow?
How much you offer them might also impact how likely they are to stick around and continue training for you at your facility. If they feel they’re not making enough for all of the clients they have re-signing they might be more likely to train elsewhere. Or they might resort to setting up something more independent for themselves.
Do you think a lower retention bonus would have this effect on your trainers?