I have two personal trainers that are working for me and I want to give them a retention bonus every time one of their clients re-signs for more personal training sessions. Can you give me some insight/advice on what is a fair rate to pay. When they sign up a new client, I give them 10%, so I am assuming the retention bonus will be less, since it will be residual.
actually, I think that the retention bonus should be more. Even though, on the surface, it seems counter-intuitive but repeat business is more valuable than having to find new clients over and over. Giving a little more bonus for re-signs gives them the incentive to do their very best to the end rather than going around hunting for the ‘new client bonus’.
/Agree with both Lawrence and Joanne. You run the gym. Space and utilities don’t pay for themselves.
However, I also /Agree with Karin. Getting someone to resign means you don’t have to market, get a new assessment/program set up, and working with a client over extended periods of time means they’ll have a greater chance of reaching their goals and doing your marketing for you. Referrals are huge in this industry.
I’d suggest giving them that 10%, or even 15%.
I’d rather have a trainer with a 5-8 hour day paying less per session than a trainer working 1-2 hour day paying more. Taking care of current members means your membership base will be more stable.