Hi, I wanted to ask if there are others out there that have a Residential Fitness gig? I signed a contract with an amazing Luxury Apartment home that has an unbelieveable fitness center and yoga room with an opportunity to provide bar classes. My contract also allows me to bring folks that do not live in the building. People just started to move in the middle of May. The building is now 85% occupied. I put a survey out to see what they would like offered in terms of fitness classes or other wellness services but I only had 11 people fill it out. Many residents I talked to seem excited for the classes but when it comes down to it I only get 2 or people making the classes. Most of these people are at a higher position in thier job and work long hours. I really want people to get excited about classes, one on one training, nutrition coaching etc? I was thinking to do a fitness fair but that requires money. WIll it be worth it. At this time the building pays me to do 2 fitness classes and 1 yoga class a week. How do I get folks to come to those classes and pay for other fitness class packages. Again I can open it up to the community. I don’t even pay for rent.
Does anybody have experience with this or creative thoughts to get this moving?
We offered a free Barr Class to the community and residents. We had 8 RSVp and everyone canceled. How does that many people cancel. We never offered a Barr class before.
Thank you all for the great answers.
First, I rather small classes. I am afraid they might cancel the contract if the building owners don’t think the residents are using it and want to put thier money else where.
Second, marketing is hard. They have a thing called active building that I post a lot of our classes on but people say they don’t understand it so don’t go on it. I also, put stuff on the buildings facebook page. Many of them do not know there is a facebook page. I am trying to get to as many of their socials as possible so they can meet me.
I have a Newsletter that I put together for the clients outside the building because I can’t get e-mail address for the residents. I like the Idea of leaving a newsletter in the front. I am thinking maybe putting a one pager together of all the services we offer them and sliding it under their door.
What are some things that you put in your newsletter? Of course your classes. Anything else that drives people to read it?
What have been your top classes? I have a yoga instructor. She does teach Barr as well. I think I will put classes together for that. What other classes are popular?