Was pondering the verbiage on a sale I want to run for Black Friday.. calling it Pump Friday! Anyways offer i’m considering is buy 12 months up front and receive 10% off the package price ( equates to about a month.. I have a 16 session, 12 session and 8 session a month package program) OR… buy 12 months and receive 13.. What do you think would get more of a response? Something for free or Less of a hit to the customer up front?
Hi again Frank,
I do agree with Karin that a year is too long. 6 months is better–but still a bit long for a new client if you have not had the chance to build a bond and show quality training/service. I find that many of my new clients end up buying a shorter to middle of the road-term package, but then renew (most of my clients are long-term clients). I don’t have any overhead because I mostly train in-home. So, it depends on your need for immediate cash flow. I do discount my packages by a certain percentage the larger the package.
One thing I do for free is a consultation—and it has been very successful in booking clients because you can build rapport and trust before the client buys. Just something to consider.