Was pondering the verbiage on a sale I want to run for Black Friday.. calling it Pump Friday! Anyways offer i’m considering is buy 12 months up front and receive 10% off the package price ( equates to about a month.. I have a 16 session, 12 session and 8 session a month package program) OR… buy 12 months and receive 13.. What do you think would get more of a response? Something for free or Less of a hit to the customer up front?
Hi again Frank,
I do agree with Karin that a year is too long. 6 months is better–but still a bit long for a new client if you have not had the chance to build a bond and show quality training/service. I find that many of my new clients end up buying a shorter to middle of the road-term package, but then renew (most of my clients are long-term clients). I don’t have any overhead because I mostly train in-home. So, it depends on your need for immediate cash flow. I do discount my packages by a certain percentage the larger the package.
One thing I do for free is a consultation—and it has been very successful in booking clients because you can build rapport and trust before the client buys. Just something to consider.
as the others: “free” always sounds great.
There is one more thing I suggest, though: to ask clients to commit for a year is to lay out a lot of money. I have seen too many instances when clients paid trainers upfront only to see that trainer vanish and the money being irretrievable. I would go with a shorter period. If I were a client or potential client, I would not sign up for that length.
I’d go with “free” – as Christine pointed out, it’s one less step that people have to figure out. Good luck with the promotion!
I think Christine has a point.
One thing a couple of owners I know have done is to offer a special deal on a gift certificate where you get some free classes for yourself. You might consider that in addition. The good thing is it brings in new people and the marketing is being done by the students themselves….. and they also get something for themselves which people do love.