Pricing for corporate fitness

Hi Gloria. I do a fair amount of corporate wellness work (as a matter of fact, just returned from a corporate client 🙂 I think that what makes sense is to approach it from the perspective of 1. how much you need/want to make for your time, then 2. what is the minimum employee participation you expect/want. Then it simple math of dividing the total amount by the number of participants. This is how I would price a CLASS. However, if your question is about pricing an entire PROGRAM, then the computation and considerations are completely different in my opinion.

If we’re talking program, there are many more components to take into consideration such as how extensive is the program (what are the program’s components)? How are the charges being set-up (employee-only pay; company only pay; shared employee-company pay).? How large is the organization and thus how many expected participants? There are many, many other components as well but I hope that this at least gives you some food for thought.

LaRue, CSCS
www.lecffitness.com
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