My in-home training business has taken a growth spurt, for which I’m very thankful. But another thread got me thinking about my pricing, because the driving that I’m doing can be significant.
Does anyone do their pricing based on a geographic radius? And if so, how many pricing tiers do you have?
The bulk of my clients are within 2 miles of my house, and I can get from one house to the next in about 10 minutes. I can charge them a reasonably low rate because I have minimal travel time. Now I have a small group of clients (coworkers) who want me to train them at their work, 10 miles away from my house, with an unpredictable freeway commute. I have to charge them more or it won’t be worth my time. Just wondering how others handle it, and how many tiers you have.
Nancy, traffic is unpredictably heavy any time of day in my area, so time and distance are significant. I’m in the process of restructuring to a set monthly rate; but it will likely include a mileage component. Thus far my clients have been understanding. There is one fee for working one-on-one within a five-mile radius of my home office, which includes the majority of my client base. For each additional mile radius, I add $5. The website, www.freemaptools.com is what I use to determine the driving radius for each client. Current,committed clients will have little or no change in their rates than the newer or less-frequent clients.