My in-home training business has taken a growth spurt, for which I’m very thankful. But another thread got me thinking about my pricing, because the driving that I’m doing can be significant.
Does anyone do their pricing based on a geographic radius? And if so, how many pricing tiers do you have?
The bulk of my clients are within 2 miles of my house, and I can get from one house to the next in about 10 minutes. I can charge them a reasonably low rate because I have minimal travel time. Now I have a small group of clients (coworkers) who want me to train them at their work, 10 miles away from my house, with an unpredictable freeway commute. I have to charge them more or it won’t be worth my time. Just wondering how others handle it, and how many tiers you have.
Hello Nancy Korf,
Good for you; I hope business continues to grow for you.
I eliminated the travel rate and only charge an hourly flat rate. You are lucky, my clients are farther than yours; but, I love where we live. When I did charge for travel, it was by the mile. Too many clients trying to bargain the mileage rate made pricing and comparison confusing as well as frustrating. It is not the customer’s fault what the travel time/distance costs due to location, which changes with detours. I did my best to drive as directly as possible to the destination.
In the end, omitting the travel fee pleases everyone.
Natalie aka NAPS 2 B Fit.