Hi all – I am an IDEA member and a certified personal training and group fitness instructor. I am also a teacher and researcher at Illinois State University, where I study social media use in sport and fitness. Myself and my coauthors would like to invite you to participate in a research study. The purpose of this study is to systematically examine social media strategy in the fitness industry.

As a participant, you are being asked to complete this anonymous survey. Your time commitment will be approximately 10 minutes. If you choose, you can be enter a raffle once you complete the survey for a $25 Amazon gift card.

Please visit the link below and take a moment to read through the informed consent, which gives greater detail about what participation in this study will include. Should you have any questions about the study or your participation, feel free to utilize the contact information found below. After you have read the information, please choose whether you would like to participate in this study. Then, complete the survey.


We hope you consider participating in this study. We greatly appreciate your time and consideration.

Thank you,
Rebecca Achen, Ph.D.
[email protected]

Olivia Butts, M.S.
Illinois State University

Anna Schulz, Graduate student
Illinois State University