I’m in the process of deciding on pricing for my mobile personal training business. The average per session rate in my area is $75-$90 per hour. I’m stuck on deciding my per session rate; I’m planning to offer 45 minute sessions, should I charge somewhere around the area average or be competitive to those prices and charge $5-$10 cheaper? Taking in regards it’s 15 minutes less but I’m traveling to their homes. Any thoughts or ideas would be helpful and appreciated, thank you!
I agree with Karin that 1. in-home clients should and will expect that your fee is a bit higher than the in-gym pricing simply because of the “convenience factor,” and that 2. I would stay with a 1-hour session length but charge more on the back-end for not only the additional 15-minutes, but also to take into account your “travel” and “non-training” time (literally each client training hour for an in-home trainer is more like a 1.5 or 2 hour time because of the travel time required).
I wish you much success with your new service Louis!