I’m in the process of deciding on pricing for my mobile personal training business. The average per session rate in my area is $75-$90 per hour. I’m stuck on deciding my per session rate; I’m planning to offer 45 minute sessions, should I charge somewhere around the area average or be competitive to those prices and charge $5-$10 cheaper? Taking in regards it’s 15 minutes less but I’m traveling to their homes. Any thoughts or ideas would be helpful and appreciated, thank you!
I do not market myself as an in-home trainer but I have a rate on my contract if somebody insists: I add 50% to my hourly fee.
You obviously have to keep an eye on the market around you. If the average is $75 at a gym, then clients would not be surprised to be charged more if you go to them. Frankly, the 45 minutes scheme does not look like a winner to me.