I’m in the process of deciding on pricing for my mobile personal training business. The average per session rate in my area is $75-$90 per hour. I’m stuck on deciding my per session rate; I’m planning to offer 45 minute sessions, should I charge somewhere around the area average or be competitive to those prices and charge $5-$10 cheaper? Taking in regards it’s 15 minutes less but I’m traveling to their homes. Any thoughts or ideas would be helpful and appreciated, thank you!
Charge what you believe YOUR service is worth. If potential clientele are going elsewhere based on price, You may not be offering them a reason to pay what you are asking. I do mobile training and I charge more than I would for studio time. I also charge mileage on top of that. Mobile training is an inconvenience for me so, I expect to be compensated for my time and effort. Even as trainers in my area have begun a “price war”, I have maintained my pricing structure. It was what my services were worth then, and it’s what they are worth now (actually, proly worth more as my experience and education have advanced). Offer an introductory package if you are concerned with higher prices scaring people off, but make sure YOU are the reason they come back and bring their friends. Then you can charge whatever you feel necessary. If you do not believe that you are offering something exceptional, then let your price reflect that. And be sure you aren’t cutting session time to compensate for a lower rate; do it because you KNOW you can get the job done in an alotted time. Confidence will carry you far.