I’m in the process of deciding on pricing for my mobile personal training business. The average per session rate in my area is $75-$90 per hour. I’m stuck on deciding my per session rate; I’m planning to offer 45 minute sessions, should I charge somewhere around the area average or be competitive to those prices and charge $5-$10 cheaper? Taking in regards it’s 15 minutes less but I’m traveling to their homes. Any thoughts or ideas would be helpful and appreciated, thank you!
Charge what you believe YOUR service is worth. If potential clientele are going elsewhere based on price, You may not be offering them a reason to pay what you are asking. I do mobile training and I charge more than I would for studio time. I also charge mileage on top of that. Mobile training is an inconvenience for me so, I expect to be compensated for my time and effort. Even as trainers in my area have begun a “price war”, I have maintained my pricing structure. It was what my services were worth then, and it’s what they are worth now (actually, proly worth more as my experience and education have advanced). Offer an introductory package if you are concerned with higher prices scaring people off, but make sure YOU are the reason they come back and bring their friends. Then you can charge whatever you feel necessary. If you do not believe that you are offering something exceptional, then let your price reflect that. And be sure you aren’t cutting session time to compensate for a lower rate; do it because you KNOW you can get the job done in an alotted time. Confidence will carry you far.
I agree with Stephen, you need to charge what you are worth to yourself
I suggest scheduling your clients based on how close clients live, this may take some planning but it can work.
Clients don’t want to hear that you have to charge X amount because of gasoline prices or because so and so charges that.
You need to be confident with your fees and sell packages up front with an expiration date, everyone needs to be accountable!
I do not market myself as an in-home trainer but I have a rate on my contract if somebody insists: I add 50% to my hourly fee.
You obviously have to keep an eye on the market around you. If the average is $75 at a gym, then clients would not be surprised to be charged more if you go to them. Frankly, the 45 minutes scheme does not look like a winner to me.
I agree with Karin that 1. in-home clients should and will expect that your fee is a bit higher than the in-gym pricing simply because of the “convenience factor,” and that 2. I would stay with a 1-hour session length but charge more on the back-end for not only the additional 15-minutes, but also to take into account your “travel” and “non-training” time (literally each client training hour for an in-home trainer is more like a 1.5 or 2 hour time because of the travel time required).
I wish you much success with your new service Louis!
All of my sessions are 45 minutes.
Also take into account that you will have a different “overhead”, mostly the wear and tear of your car and gasoline: but you don’t pay rent, utilities etc.
In home training has it’s down falls, but if you are really organized it can be a very rewarding way to train! Yes, it’s considered a convenience to some but to others it’s a necessity.