I’ve just come out of a year of reading yoga and anatomy books for my yoga certification, so it’s time to get back to some business / marketing reading.
Todd Durkin had an article a while ago about his favorite 25 books, and most of them were motivation, marketing, and business (not fitness!). I’ll see if I can find the list for you. I think I saved it.
Hello April Durrett,
I don’t recall the titles of what I read from the library business section. I attended www.score.org seminars and business networking meetings with successful business owners. I watch business seminars who give tips for marketing.
The most recent book I read along business lines is: “The Book Of Confidence” written by Father Thomas De Saint-Laurent, third edition 2015. This read impacts my business by giving me a calmer, more accepting demeanor: I stress less, go with the flow more, understand that not all things are in our hands and Someone is always there to help me help others.
There is no need to FEAR: False Evidence Appears Real.
Thank you to Nancy; I looked up Todd Durkin’s top reads; I did read the Bible cover to cover. “Basic Information Before Leaving Earth” I heard someone call the Bible…answers questions I didn’t know I had; super informative.
Natalie aka NAPS 2 B Fit.
Hello again April Durrett,
The ACE, IDEA and PFP magazines, articles and books I read, from my certification courses to present, stress Scope of Practice; extremely important to be professional. ACE covers the basics of business for trainers.
Not to discount books; I love to read; but, what could be better than getting advice from like minded professionals who are successful? That is why I like this forum and attending seminars where questions are answered in detail.
Some of the best advice I have been given is:
1. nothing is written in stone (except ten commandments); if/when something needs changing, be it logo or otherwise, change it
2. not all business is good business
3. you decide the size of your company and speed of growth
4. prepare for the untimely death of a business partner
5. outsource the unfamiliar/overwhelming tasks
This impacts me tremendously; once again, taking the stress factor from very high to practically non existent. I updated my logo. I do not push my services on anyone, when someone decides to go elsewhere it is just fine. There is no stigma in being small and quaint: I am able to better serve those I have when the client base is manageable. The way I set up my business is decided by a potential, untimely business partner death and/or mine. Nipping something in the bud is much better in the long run than playing catch up and clean up. I do not fear thinking outside the box and doing things differently.
There, of course, is so much more advice, but, these are the ones that impact me the most. I have ACE, IDEA, www.score.org and the many professionals on this forum who help me.
Natalie aka NAPS 2 B Fit.