Marketing a business is a lot easier than marketing yourself… so, market yourself AS a business and reap the benefits. Telling people about how wonderful Laura Myers is as a trainer is okay but telling others about how wonderful the Laura Myers training method is, makes a better ball game when marketing to a broader audience versus just an individual. If there are no other employees then its just you talking about you (this is where I had much trouble when I started out) and its hard to be taken seriously without sounding like a braggart. Speak of the abilities and wisdom you have as if it belonged to something bigger than yourself.
“The (insert business name here) approach to fitness uses the most effective training models, with 12 different fitness calculations based on individually personalized assessment data.”
“I use proven methods and I provide 12 different fitness calculations based on individually personalized assessment data.”