I have clients that fit under all of those categories. However, most commonly I see clients twice a week. That is a good number to go by when a client is just starting out. If they are really motivated (and have the budget) I might see them three or four times a week. I encourage all new clients to see me twice a week when they are just getting started and then do a day at the gym on their own. After time has passed (and depending on their budget) they might see me once a week and hit the gym twice a week on their own. When they have reached their goals or have learned enough to go off on their own that usually concludes our sessions. However, most of my clients stick with me once a week even after reaching their goals to make sure they stay on track.
Best of luck!
Coach John Kane CPT
Mathew, Good question. Others have answered this well so i will add something different.
IHRSA put out survey results at one point that said the Average in brick and mortar facilities trains clients 2.2 X per week.
I would be curious if this has changed with the increase in specialty studios and small group training. Even more interesting would be the online coaching frequency.
I see most clients once or twice a week. Unless a client is dependent on my help (eg. a condition like MS), I encourage the client to only come once a week and to exercise at least one more by themselves.