I currently run a studio and we are building and opening a fully equipped gym with memberships, fee based group fitness, etc. I hear that the going percentage is lower than it used to be. As low as 50% for training studios… but what is the standard for a trainer that works in a gym with memberships?
I agree the rates are all over the place. A lot of facilities have changed their membership or training package structures so they are offering 30 minute sessions/introductory packages that cost very little to the consumer. Many places also don’t have great strategies to follow-up on these introductions so they lose the continuing relationship= losing money and the trainer never sees any money..so they probably won’t stick around too long.
I myself, now make sure I am getting at least 50% at any place I go to if I work in a facility at all. I have worked in some locations that went as high as 70, but that was in a contracted position. Very different from a studio setting.
I think the best thing you can do is cater to your trainers. With this economy, some people will be looking for more regular work while others will be working numerous jobs. So having a set hourly rate with benefits may be enticing to someone looking for 40hours, the other person may be interested in taking more home to their family in a short amount of time. If you are a small enough studio, see if you can offer a case by case scenario or maybe just options to stay fair to everyone.
If you take care of the employees, and display that you value and appreciate their work, there is less of a chance of them running off with your clients. Sure it can always happen, but if they like where their at, why would they leave?