I currently run a studio and we are building and opening a fully equipped gym with memberships, fee based group fitness, etc. I hear that the going percentage is lower than it used to be. As low as 50% for training studios… but what is the standard for a trainer that works in a gym with memberships?
I think the idea of peak and non peak pricing could end up being a nightmare with billing and paperwork. Also if they get paid more during peak time more people will want to work during peak times resulting in an even busier gym. We pay 50-60% to our trainers and have 3 different price levels for personal and small group training. More experienced trainers get paid more and also charge more. Keeping communication with your employees/contractors is key to making sure they feel valued while you are still able to pay your bills. Since you live in a bigger town I would check around your area to see what is the competitive pay rate. Our situation was different because we are the only gym of our kind within a two hour travel time. Good luck!