NPE The American Dream email?

I received a brochure for a magazine, dvd of interviews, and 6 “business reports” from NPE’s The American Dream with the October issue of Idea Fitness Journal. They describe it as a documentary of a journey Sean Greeley made across the country to meet fitness “industry leaders and icons.” They promote it as completely free including shipping, but how can they afford to do this and why? I’m guessing they plan to use your information to make money somehow eventually…maybe not