I work at a private gym that does both Semi-Private (5 or less clients) and private training. I mostly train the semi private sessions, which being a relatively new trainer, has helped me gain a good amount of training experience.
I d have a couple of my own clients though would like to get more but am not very sure how to do this since the only people that come in to the gym are already in either the semi private or private sessions. I have tried thumbtack but it isn’t currently very economically feasible, I’ve gotten a few from craigslist. I have also put profiles on yourtrainer, ideafit, ipersonaltrainer.net but haven’t really gotten much of any leads.
I was wondering if anyone might have any inexpensive suggestions on how I might be able to gain/solicit new clients
Your current clients are your best form of marketing because word-of mouth and referrals will get you new clients. In addition to your current efforts, give 110% to each client and go above and beyond their expectations. It takes time to build a following.
You have a great specialty client base with seniors (listed on your profile here). Market to that group if that is an area of interest for you. Use that to your advantage and perhaps check out some of the local senior centers. You could make connections or offer free lunch and learn or fitness presentation to start. You could also connect with doctors, chiropractors, and physical therapists in your area for professional connections.
Also, for the senior population, think about taking it outside and offer your own walking or hiking group with some flexibility added. The senior population is growing and you have a specialty market there for focus.
I hope some of these suggestions help you.
I would also look in the areas around the gym. Most people like a gym location that is either close to work or close to home.
Are there apartment buildings nearby that have bulletin boards? Maybe they have a common area where you can offer a free presentation on a fitness subject. You may need to invest in at least a few snack food items, though.
Your existing clients and the participants in your group classes can also be a resource They already know you and may be able to get you presentation opportunities at their workplace.
Just make sure that you know the demographic very well to which you will present; you may need to be prepared to change the message on short notice once you see who is in front of you.
My technique to grab more clients is buying email subscribers.
I get in touch very personally with weight loss sites. And i pay them .15$/email.
Lets say, last week i bought 1500 subscribers from this website : http://besthcgdropswebsite.com/. Out of 1500, 11 conversions happened in a week.
This is how i grab clients for my diet program.
Let me know if you need any help.
Are there any other businesses around you? Sometimes, a cross-marketing event can be beneficial for both of you.
The existing clients you have, offer them free sessions for bringing you new clients. I have a referral system for any of my small group training clients who brings me a new client that buys a 10-pack or more, they get 2 free sessions. Since everything I teach is in a group, giving away 2 sessions doesn’t cost me any time, and in the long run it gains me revenue. I have a couple of people who LOVE getting free stuff so they’ve grown my revenue!
Think local. As others have mentioned – you need to get offline and go make some strategic partnerships with local business nearby. Do you have any chiropractors or running shoe stores? Both would probably allow you to hold a clinic or some kind of joint marketing event. You don’t have to give anything away – but you should both have some kind of discount or referral offer ready. We have done this with a similar business model in Chicago. http://www.krustrengthandfitness.com/