we had a very similar question just last week. Here is a link http://www.ideafit.com/answers/i-need-a-short-catchy-name-for-my-persona….
Same answers apply.
This question comes up often. When naming your business it’s something that has to be very personal and should reflect your philosophy, training methods, services and uniqueness. No one knows your business and plan better that you. And you never know, one day others might also identify with it.