I have mixed feelings on discounting services. I feel that it changes the perceived value of the service. It also may not give you the quality lead you are trying to attract to your business. It really depends on the approach. One approach is looking at it as creating another venue for word of mouth advertising. Meaning, if a lead comes in and doesn’t purchase but had a wonderful experience they will share that with other people. That is valuable marketing. But…if they did not have a good experience the repercussions can be costly. I have participated in discounting a few times, my goal is to keep the studio visible in the consumer’s eye. The ad tells something different about the studio. They may not purchase a coupon but they will know we exist.