I am transitioning into gym ownership and in the process of getting NASM certification as well as crossfit certification. Any advice as to strategy, venders, etc would be appreciated. I want to ensure having sufficient member numbers within 2 months of opening to cover both the costs of the gym and my salary. I will not have any employees.
I wish to echo the words of Karin and Paul. It is just hard to give advice without knowing more about your fitness background, what you have already done toward starting this business, and so on.
You say you are transitioning, so it sounds like you have been in fitness but have not owned your own business. I see you are getting NASM and crossfit… what do you already have? If those will be your first two certs do you have insurance? As I recall when I first bought insurance they need to know your certifications and scope of practice before getting insurance…. and opening a studio without insurance … well, everything could go smoothly, but if it doesn’t you are working without a net.
I owned a small business…. but I made sure before I started it that I had my certifications and insurance and a plan in place. And I put money into it only as I made money. The thing is I’ve seen lots of small studios open (and sometimes close) and the biggest mistake is having the idea that ‘if you build it they will come’. I can think of a couple of absolutely beautiful places with the best equipment and great teachers that stayed empty because the owner did not market aggressively. The market is way saturated, training programs are doing a brisk business but that is a lot of fitness trainers looking for work, and groupon and amazon local are driving the prices way down. As Paul says none of want to be a buzz kill, but to make this work you definitely need to hit the ground running with marketing, outreach, making connections with the fitness community, and above all having a thorough business plan.
You might look through the IDEA list of online classes and see if there are any on business strategy. I know the yoga alliance has done a number of excellent workshops on this topic and I suspect IDEA has some good ones also.