Mobile independent personal trainers: what is one resource you use for finding new clients?
I started an in-home fitness business in 2003 and I just sold it a month ago. What really helped me in the beginning was not only grass roots marketing to the areas/clientele that I wanted to target, but I also used a service called respond.com
In early 2002, IDEA used to give away free leads that were coming from respond.com, but then the lead company caught on that some of these leads were turning out to be great revenue streams for trainers. For example, one of the leads that I procured through IDEA/Respond.com cost me $1.00 and I had that client on and off for 5 years.
The other method that I used was advertising in the neighborhood newsletters/community newspaper that have your exact demographic. If you want high end clientele, then advertising in the penny save or craigslist is not going to drive you that type of business. Advertise and market where your client is. If you are looking more for large numbers, then craigslist may work.
Thanks,
Kisar