I’m wondering which formule is the best for a membership pricing, one single price including everything or a basic price (including, gym, cardio/weight, lockers) and extra fee for the wellness (pool/sauna) and classes?
One single price is easier for our accounting and customers have a fix price but on the other hand As a customer I will be annoyed to pay for the wellness if I’m not at all interest for that.
Can you please give me your feedback regarding this topic.
You do not show your geographical location, but one thing you may want to consider in thinking of this question is what the standard of practice is where you are. If people are used to paying a single monthly fee and know that is the standard though they may grumble a bit they are unlikely to be up in arms about it. What you are used to you accept. One might make an argument that you could set yourself off by doing it the other way, but you will probably find that you will loose the ones that use the sauna area, as they will be likely to go where it is part of the package (even if the total price is the same, they will feel that they are getting a better deal).
The same goes for the classes. There are gyms where the classes, or some classes are extra, and some where it is one price. If your class area is big enough, and separated from the other stuff you could sell class only passes, but if certain classes are really popular your regulars may grumble about not getting spaces. (and you could do a sign up giving members early sign up rights, but then outsiders may get irritated if they can never get into the popular classes). It will kind of depend here not just on what the standard of practice is, but also on the size of your facility. If it is big enough some kind of specialty fee for certain classes (like martial arts, or small boot camps, or prenatal,…. that kind of thing) can be good for revenue.
Thank you for your tip!!Indeed I didn’t think about the standard of practice in my area. In general, it’s always one single price for the membership.
I’m a sales in Fitness gym in Europe and I have more & more customers willing to have a personalised gym membership.
Therefore I’m thinking if it’s interesting to sell a Pool membership for someone who’s not at all interest for that…
Thanks for the tip!