Learn about SEO, it will make a big difference. SEO, SEO, SEO that will beat any marketing dollars that you can spend on social media. I’ve self taught myself through reading/listening to countless of books. Basically, when you learn about SEO and apply it to your website it helps you rank high on Google without spending any money. We are ranked #1 or #2 on the first page of Google for all of our relevant keywords.
When we started doing that about 3 years ago, we noticed a drastic change in our new clients and traffic coming to our website. Either learn it or find someone who can do it for you for fairly cheap. it’s well worth it. Good luck, here’s a link to SEO for trainers and look at other similar videos https://www.youtube.com/watch?v=b2Bs7u_GkaA