Hello Peggy Mincey,
The other option on the business side is to have people pay beforehand and charge for missed sessions. Your time is just as important as the client’s time. You can also post the benefits of a healthy lifestyle and how a personal trainer benefits the client.
Natalie aka NAPS 2 B Fit.
Learn about SEO, it will make a big difference. SEO, SEO, SEO that will beat any marketing dollars that you can spend on social media. I’ve self taught myself through reading/listening to countless of books. Basically, when you learn about SEO and apply it to your website it helps you rank high on Google without spending any money. We are ranked #1 or #2 on the first page of Google for all of our relevant keywords.
When we started doing that about 3 years ago, we noticed a drastic change in our new clients and traffic coming to our website. Either learn it or find someone who can do it for you for fairly cheap. it’s well worth it. Good luck, here’s a link to SEO for trainers and look at other similar videos https://www.youtube.com/watch?v=b2Bs7u_GkaA
Have you tried Craigslist? It has worked for me in the past. Take a look at this post I wrote. Notice how I put my Craigslist ad together.
let me know how it goes
Try sending quotes through Thumbtack but be choosy about who you send to using the demographics they provide. It takes time but I’ve generated a lot of business this way. I wouldn’t pay for Yelp. It has been disappointing and I won’t be using them any more. Also, I noticed you only charge $35/session. If you’re located in SD I would double that. There are a lot of clients that are willing to pay that price, and generally speaking, those are clients who can stay long-term. I’m speaking from experience on each point.
If you’re getting people who are interested and don’t show try sending a reminder, if you don’t already. And always try contacting them again. Targeting the right clientele is important. Figure out who you want to target and go after that market.