I recently left a non-profit setting, like the “y” and have began my personal training co. I am faced wtih having to start from scratch. It has its ups and downs. Alot of time, yet not very much business. I am navigating things right now, and not exactly sure where to start. What books have you read? Do you reccommend sitting down, with an ink pen and paper and writing out a list of folks that are in my network?
Networking is a must. Partner with other businesses ie. Jenny Craig, Senior centers, Therapy centers especially when insurance runs out. Post flyers in nearby business and apartment complexes. Use Facebook and turn your car into a mobile billboard. Vista print is a good source for business cards flyers and magnetic car signs. Offer incentives for present clients bringing in new business. Be creative and think out side of the box. Set yourself apart and play up your strengths. Best of luck to you, Anna