Marketing. What strategy works for your business?
I recently left a non-profit setting, like the “y” and have began my personal training co. I am faced wtih having to start from scratch. It has its ups and downs. Alot of time, yet not very much business. I am navigating things right now, and not exactly sure where to start. What books have you read? Do you reccommend sitting down, with an ink pen and paper and writing out a list of folks that are in my network?
Hi Rachael,
I need to add donating to local fundraising events and also been on IDEA fitness. Especially lately, these two have helped me get some new clients in ways I haven’t thought about it before. Moving to a different town I got to meet a lot of new people just by going to fundraising events and donating some of my services as part of silent auctions, so they can raise money for whatever they need them for. Since you were part of the Y, you should be able to use that experience and contacts to help you get some new leads and maybe clients.
Best,
Harris
Hi Rachel,
I see your question was asked over 100 days ago – how are things going? I built my client base from 5 to over 50 within 5 months using a “Healthy Gift” handout that is private labeled for my business. I hand out the gifts to my clients that refer their family & friends. I give the gift for new clients and renewals of current clients, Birthday, holiday, when a client hits a goal, etc. You should see my facebook page light up with great comments of thanks and appreciation when I give out the gift. The gift package is healthy so it fits perfectly with our business. Like I said my clients went from 5 working at Anytime fitness, to now well over 50 including group classes and bootcamps all using this simple gift. Here is the contact info for the guy who does my gift box – he does it special for me, but I’m sure if you drop my name he could do it for you also at a very reasonable price. Call 1-800-223-3083 and ask for Jerard – tell him Brian Gajeski gave you his number.
Good luck, I hope you are doing well.
Brian
Hi Rachal. I think that you’ve already hit the nail right on the head! Sitting down with a pen and paper and writing your thoughts and ideas on paper – brainstorming – is a great way to start! As the saying goes “failing to plan is planning to fail.” Use your brainstorming time as a ‘brain dump,’ and literally put any of your ideas on how to promote yourself and your potential contacts down on paper, no matter how remote or crazy it may seem. Then, I’d say step away for a bit and let your mind relax. Come back and revisit your ideas and see where they lead you – I think that this is a great way to get started!
Good luck!
LaRue, CSCS
www.lecfitness.com
[email protected]ss.com