Marketing is all about knowing yourself, your service and your target audience.
Who is your audience, where are they, what do they respond to, etc. Facework is the best work but you must know who you are, what you represent and what service you provide.
Do you have a circle of influence? 10 key people that can help you get what you want?
Meet with your COI and ask for help, but give them help as well.
Build a database and give value through a newsletter.
Identify 10 reasons for people to want your service.
How good is your introduction or first contact with a client? Keep it simple.
Do you specialize? How do you make this personal for others?
What will your practice look like in three years, imagine it, so you can build the steps.