I agree with Jocelyn. You “go where the clients are,” and you market to them in the best way “to reach your target audience.” I think that too often we as trainers think that we need to do something extraordinary to reach an audience when in fact, we simply may not be marketing to the right audience in the first place.
A great book that I would highly recommend is Permission Marketing! Some great lessons on marketing can be found there.
I hope that this helps.
Marketing is all about knowing yourself, your service and your target audience.
Who is your audience, where are they, what do they respond to, etc. Facework is the best work but you must know who you are, what you represent and what service you provide.
Do you have a circle of influence? 10 key people that can help you get what you want?
Meet with your COI and ask for help, but give them help as well.
Build a database and give value through a newsletter.
Identify 10 reasons for people to want your service.
How good is your introduction or first contact with a client? Keep it simple.
Do you specialize? How do you make this personal for others?
What will your practice look like in three years, imagine it, so you can build the steps.
It all depends on the clientele you wish to reach.
My target group is women, moms and pre/post natal. I’ve volunteered to speak to moms groups, give them a quick group session. I’ve brought in lunch to ob/gyn clinics to talk to them about myself, my business and what I can offer their patients…and even the staff. I’ve volunteered my time at new parent support groups, nursing support groups and the local hospital to speak to my potential clientele about the importance of exercise and healthy eatting habits for mom and baby. I’ve taught a group class for a local school for the teachers and volunteered at their career day. I’ve gotten clients from each of these events and they don’t take up a lot of my time or require a big investment, besides time. Its more about getting out there in front of my potential client groups.
Most of my clients come through referrals though. I often try to train clients outside every so often where other people can see me and the type of training I offer. Always have business cards ready because you never know where that next client will come from!