Market research: Most important factors to consider when opening a studio

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499 viewsNovember 3, 2013

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Valerie November 3, 2013 0 Comments

I’m interested in opening a barre/pilates studio in Cambridge MA where classes would range from $16-$25. What are the most important factors to consider in terms of local demographics, etc.? I’m assuming household income is important but what are the other critical factors to consider?

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One important consideration is what types of similar facilities have been successful/unsuccessful in the past 5 years in the area where you are considering opening your studio. Also, what would likely be the best type of marketing/advertising method for the population(s) you’d like to target.

Good luck.

Market research: Most important factors to consider when opening a studio

7 Answers

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