Karin, Harris and Paul
I would like to thank you for your input. I have a small facility where I do mostly private training and semi private group training. I opened in October and kept prices low in hopes to get clients in, but in doing so I may have undervalued my services. Classes were based on buying packages and now I want to go to a membership so that I can keep up with the correct amount of revenue I have coming in each month.
I feel that I have oversold my self on the value of the my training and everyone has benefit from my services and I feel that I will not lose any clients especially if they look at it from a personal training perspective instead of a large group class. There is more value that I am going to add to these classes such as fitness test, members get two free passes to hand out as a gift to family members, friends and co workers, a diet plan and assessments. A lot of the clients here in Miami have memberships at 3 to 4 other gyms but I’m trying to make my facility a one stop shop.
Should I just make a letter and print it out and give it to my clients face to face and explain to them that in 2-3 months the rates will change and this will give them an ample amount of time to decide? I have the feeling for every 2 I lose that the price of 1 that stays will cover the ones I lose; which I hope is none.
Thank you for your input and if anyone has an example of a letter that would be helpful.
Thank you guys again