Lately, gyms have been opening up that have a license to serve alcohol?
Among class offerings are classes named: Tighten and Tequila, Cardio and Cocktails and Bootcamps, Bloodies and Brunch? Here is the link:
http://www.huffingtonpost.com/2012/04/04/uplift-studios-nyc-gym-wine-ope…
What are your thoughts? Would you teach a Bloodies and Brunch Bootcamp?
Unbelievable what marketing ideas people create, AND that the public will buy into. This seems totally counter to the whole concept of health when the fitness professional is PROMOTING drinking alcohol. Hmmm, in addition to the message that this is sending, I’m also wondering about the whole liability issue.
LaRue, CSCS
www.lecfitness.com
[email protected]
Wow; sponsors, beware! I have heard of gyms that offer alcohol at a special event, but not one that uses it as an incentive to take a class. I’m sure the owners have a small niche (perhaps with the college-going crowd), and the social aspect may be appealing to some, but I would not recommend this business strategy. I mean, in what world do ‘tequila’ and ‘tighten’ belong in the same sentence? I’m usually trying to convince my clients to limit their alcohol intake because of all the empty calories. I think I’ll leave the “Cardio and Cocktails” to the cast members of the Jersey Shore.
