I’m renting space at a Fit Body Boot Camp that just opened. I want to teach boxing to people who need to lose 50 pounds or more. We are both struggling to find clients. She has done everything Fit Body has told her and not much has happened. I’m using Groupon and want to target Weight Watchers if they let me. Any ideas on how to get more clients?
I think Christine’s answer above is great – branch out and try as many new marketing tactics as you have time for and can afford.
In case you’re interested in some digital/online marketing strategies that won’t take up too much of your time, check out MemberTracker’s free eBook on the subject: http://www.membertracker.io/ebook
It includes 16 simple tactics for ramping up your membership, and is suitable for all kinds of small fitness busineses. Good luck!
Hi Mary Ann,
it’s been a while since you posted your question, and I am wondering how things worked out for you.
One of the things I heard you say again and again is that you love boxing and how much is has helped you. However, the thing about training is not to make people fit your program but to make programs that fit with the goals and desires of people.
Boxing is a niche, and while it is certainly great cardiovascular activity, it is not for everybody. The majority of people looking for a trainer are women, many of them not that young any more. Is that the demographic that would jump at the thought of doing boxing?
Since this is your specialty, though, you need to ease people into it. Teach classes where you introduce just little bits of it, and don’t call is boxing from the start.
Wishing you success.
I am using social media with expectations for it to start slow. Maybe I should shoot higher, but I’m not in a hurry.
Previously, as many others, I started in a gym, and slowly built my own clientele while working at the gym, again without overhead.
This is meant to be encouraging, most people take on overhead once they already have a client base. That’s what I did too. Starting from scratch with overhead is more of a challenge, as you are learning.
I agree with people who need to lose 50+ being more intimidated. Again this is meant to be encouraging, so you know what you are facing is NORMAL. Try what Martin said, and yes it can be awkward, which is NORMAL 🙂
“Read” people and figure out what approach you think they will be comfortable with. For people who seem uncomfortable with boxing, talk about basic movements, feeling good, increasing endurance….
As Natalie said, “keep trying…”
All the Best!
Marcum Healthy 🙂