Another possibility would be to market the public you will have right at your finger tips which is other community and civil service employees and co-workers. The personal insurance, benefits, sick time, etc, lack of overhead, possibly using the gym available to you are important considerations and ones I wouldn’t quickly discount. These are sorely lacking if you are a single personal trainer with a sole supported business as your only source of income.
I am a pt, aquatic pt, and also teach group fitness. Like Karen much of my business over the past 15 years has come from meeting people in groups or referrals. People I’ve met in groups hired me to teach other groups. Mostly fitness is word of mouth and I’ve recently found in my area (since now more competitive) even a bit clicky…so doors previously open have closed. That’s new and requires more work. Then, of course, there’s attrition.
Other good resources are things like the rotary club, any women’s or men’s groups in your area, holistic physicians, client’s physicians. These are all great people to get your name to. Also look for local events where you can do free demo’s like “10 minute strength” or whatever~something different/interesting and ask for other people’s contact numbers.
Handing out cards results in less contact.
It’s a great biz~wish you the best.