As long as your clientele base keeps growing, then you must be doing something right. If not, it’s time to re-evaluate your strategy and figure out why that is.
The instructor plays a major part of the client retention and growth. If the instructor is not good or an efficient teacher then there will be a disconnect between the instructor and the clients/participants. Another factor here is the studio itself. You need to keep it clean at all times, make sure it’s accessible by a number of different ways of transportation, there is enough parking for clients and also it’s located in a safe neighborhood.
You will need to do some marketing and networking if you want your studio membership to keep growing. Joining networking groups and social media are a couple of ways to go about it. It doesn’t matter if you have the best studio or instructor in the world if no one knows about it. You can hold networking events at your studio, parties and appreciation days for your clients to show your appreciation for having them as members.