Do not forget about all the hidden sugars maltadextrose, high fructose corn syrup, fructose, xatham gum the names go on. What happens is that this causes a spike in insulin at a fast rate. This is one of the causes of obesity and the diabetic crisis ( science is finally proving this). There is plenty of anecdotal and empirical evidence. Have you ever seen a kid get a sugar rush. Then the child will beg for candy. If the child is not exposed to sweets they tend to make healthier food choices. We already have enough sugar from the foods we eat like bread, ketchup, all types of food have sugar. Why not use natural alternatives like honey or agave or eating fruits. It takes your body longer to process natural sugars. There was a nytimes piece on the topic. Natural unprocessed sugar is digested by all the cells in the body while the processed sugars are broken down by a few organs.