I hear many discussions and reading several articles regarding metabolism and client training, specifically, using the “MST” Metabolism Scare Tactic to sell training. When discussing Metabolism with clients do you also explain the concept and need of determing their “BMR” Basil Metabolic Rate as well.
I can understand this tactic, but I would say going about it in a different way would be better.
You do want to sell your services. You are the professional, and you need to get that across. You wouldn’t sell strength training to the elderly, and you wouldn’t sell therapy/longevity to an experienced athlete.
You need to categorize the possible client, what they want from the gym, and sell it to them. It can be easily seen as a “scare tactic”, but in essence that is what it is.
When it comes to metabolism, I would say that as trainers its our job to make ourselves obsolete, and that is where education comes in. With clients, I explain what I am having them do, why they are doing it, and how it can help them attain their goal.