I hear many discussions and reading several articles regarding metabolism and client training, specifically, using the “MST” Metabolism Scare Tactic to sell training. When discussing Metabolism with clients do you also explain the concept and need of determing their “BMR” Basil Metabolic Rate as well.
Hi Kurt. I like to use common analogies to describe things that may be more difficult concepts for our clients to grasp – not that they can’t grasp them, but after all the basis of “real communication” is to actually get people to understand what you are trying to communicate and to speak in terms that the listen can relate to.
I’ve found common analogies to be very useful there. I talk about metabolism and burning calories in terms of an automobile and burning fuel (hey, after all, our bodies ARE a machine right?). Speeding up metabolism equals driving the car faster and burning more gasoline etc. When the smile comes on my clients’ faces, and they can articulate or explain what I’ve told them, I know that I’ve communicated well.