AFAA is launching a new Biggest Loser certification website tied to the tv show in January. For the last year AFAA members have been able to study the certification and 100 members were able to take part in the website test. Has anyone had any experience with the certification or website? What has your experience been?
It sounds to me as if AFAA is trying to make money off this specific title. It can be argued that a client looking for a personal trainer may be attracted to a certification by that name. I cannot imagine what can (or should) be the difference between that certification and any other personal trainer certification.
In short, AFAA’s Biggest Loser Pro program is designed as a consumer outreach program that allows specially-trained AFAA certified fitness professionals to interact online and onsite with viewers of the show. The goal is to leverage the name value of the show to get people off the couch and into a safe and effective exercise routine with a qualified AFAA fitness professional.
As some viewers may, for whatever reason, be initially resistant to going to a gym, not have one nearby, or do a lot of traveling, we have developed an online training system that will allow them to work with a trainer from anywhere there is broadband Internet access, thus removing three key barriers from embarking on the journey to healthier living! Ultimately, however, we would like to see the clients utilize their nearby fitness facility and take advantage of all that is available to them such as group exercise classes, onsite personal training sessions, etc. for long-term positive lifestyle change. To assist with this, Biggest Loser Pros may offer official Biggest Loser Challenges at their facility which we hope will help bring the clients in and help the gym with their membership and retention objectives as well.
The Biggest Loser Pro course itself focuses on how to effectively use the technology to deliver safe and effective exercise programming, as well as how to address the needs of the larger-sized participant, e.g., physiological, sociocultural and orthopedic concerns. The program is NOT about crash-course weight loss or any other unsafe practice.
If you want more info, please feel free to visit biggestloserpro.com or give us a a call!
Have a happy and healthy New Year!