Hi. I run small group fitness classes. My classes are known for providing great workouts but I think I need to emphasize more the goal setting/tracking aspect of the training. I currently offer a free trial class to try out my gym. I was thinking of converting that free class into an initial consultation session or at least requiring an initial consult to become a full member. I am concerned thought that initial consult will appear as a barrier for people who really like my classes and want to get started “today”. What are your opinions? Am I overthinking this?
I assume that you have people sign a liability waiver when they take the free trial class.
If I were a potential participant, I would likely take the trial class but would shy away from the “free consultation”. I put that in quotation marks on purpose because often those “free” offers are nothing but a sales pitch, and that would be my first thought.
When they come back, you can still conduct an initial consult as part of our intake process, even though I would give people the option to waive that.
I try to get the group fitness participants to do a “check in”. When I have a new participant join one of my classes, I make a brief statement toward the end of the class for new participants to try and stick around to speak with me briefly. Most do and I explain to them that having a one on one chat about their goals and health status is very important. I don’t pressure them. I ask once and then do the end of class message a few more times to keep it in their minds. I get a pretty good number of takers on the “check in” and I don’t do it for free.
Hello Melanie Fenwick,
For group classes I insist on signing a waiver and a quick health assessment so I am aware of what to keep an eye on. The participant is responsible for their own care/RPE; but, I am the professional who is in charge of helping them stay in their range.
Other than that, you could provide an incentive for a more thorough consult by addressing the fact of reaching goals in a safer and quicker manner. Also, we get what we pay for; so, do not undermine your worth for client results.
I agree that tracking workouts is also important.
Natalie aka NAPS 2 B Fit.
We offer monthly biometric measurements to everyone “free”. This is a way to schedule a quick 15 min with all the clients that want more info and a chance to talk to them one on one about their goals. Also for them to track progress with measurements, of course.