I offer a 1 free session with people to broaden my possible scope of clients. At the end usually the only problem is the price. Do you know if some health insurance companies cover Personal Trainers? I’m fairly certain the demand for PT’s would go up as a whole if people had the option to pay with their medical insurance.
Also, here are two links to insurers I’ve worked with in a previous life (I was a pharm rep before becoming certified!) who offer coverage that would cover personal training. Please remember that this doesn’t mean the client has bought or was offered through their company this coverage.