In comparison to your regular personal training rates, what percentage do you charge for just designing a program?

I try not to give out workouts for people. I have noticed that if people are not able to create their own workout they’d have a hard time telling what a workout should be. When I started out, there were too many times have I given orientations and set someone up with a program, only to see them in a few weeks later doing strange lifts that have little to do with what I had shown them.

As a trainer you’re supposed to educate, not simply show. People can’t cram for a test, they have to study. Selling a small package is much more beneficial for both you and the client.