That’s a great question! I’m sure the answers vary quite a bit from one trainer to the next.
Personally, the amount I charge depends on a number of variables. Before ever quoting a price to a prospective or current client, I ask myself the following questions:
-How much time (outside the gym) will designing the program take?
—And will I need extra time later on to revise the program based on feedback from the client?
-How much time (inside the gym) will reviewing the program with my client take?
—And will this take place during our usual training sessions or will a separate meeting need to be scheduled?
-Will the person I’m designing this program for only need the program and no ongoing coaching/training?
—And/or will they come back to me several months later for a new program or to have their current program updated?
-Will I be providing the client the exercise props they need for completing the program?
—Or do they plan to purchase them on their own (or do they already have them)?
In short, I unfortunately don’t have a definitive answer to your question. Charge what you feel is reasonable and ensure the client feels like they’re getting more than they paid for. Also, I recommend you offer a few different “program design” options, each with their own unique price and features. Does that make sense?
Several years back, IDEA published an article by Biray Alsac (”
Pricing Your Services”) that I found tremendously useful. I encourage you to give it a quick read if you’re interested. Here’s the link:
Hope you’ve found this useful, let me know if I can be of any more help to you!