That’s a great question! I’m sure the answers vary quite a bit from one trainer to the next.
Personally, the amount I charge depends on a number of variables. Before ever quoting a price to a prospective or current client, I ask myself the following questions:
-How much time (outside the gym) will designing the program take?
—And will I need extra time later on to revise the program based on feedback from the client?
-How much time (inside the gym) will reviewing the program with my client take?
—And will this take place during our usual training sessions or will a separate meeting need to be scheduled?
-Will the person I’m designing this program for only need the program and no ongoing coaching/training?
—And/or will they come back to me several months later for a new program or to have their current program updated?
-Will I be providing the client the exercise props they need for completing the program?
—Or do they plan to purchase them on their own (or do they already have them)?
In short, I unfortunately don’t have a definitive answer to your question. Charge what you feel is reasonable and ensure the client feels like they’re getting more than they paid for. Also, I recommend you offer a few different “program design” options, each with their own unique price and features. Does that make sense?
Several years back, IDEA published an article by Biray Alsac (”
Pricing Your Services”) that I found tremendously useful. I encourage you to give it a quick read if you’re interested. Here’s the link:
Hope you’ve found this useful, let me know if I can be of any more help to you!
I have two different levels. As a MELT instructor, I have often clients who come to me for the expressed reason to learn the technique and then apply them for themselves. Since MELT is based on self-assessment, I only do a very superficial assessment and no big documentation on that. The client usually leaves with a map for MELT. Since I am the only instructor for this technique anywhere in the area, I charge 30% more than my hourly personal training rate.
With other exercises, I only give a program after an assessment and 3 sessions which I call initial package. Because of the extent of the assessment, I charge the amount of 4 sessions for that. I do not do exercise programs sight unseen.
Hope you find this helpful.
I try not to give out workouts for people. I have noticed that if people are not able to create their own workout they’d have a hard time telling what a workout should be. When I started out, there were too many times have I given orientations and set someone up with a program, only to see them in a few weeks later doing strange lifts that have little to do with what I had shown them.
As a trainer you’re supposed to educate, not simply show. People can’t cram for a test, they have to study. Selling a small package is much more beneficial for both you and the client.
I usually charge the equivalent of one session, but I also require the person to meet with me three times; once to asses and establish goals so I can write an appropriate program, once to show him or her the program, and a third time to make sure he or she is doing it correctly. So as Karin does I charge for 4 sessions.