I’m Planning to Open Fitness Studio, How Do I Market It?

There is no magic formula to answer this question. I believe having a complete knowledge of the demographic and market you are targeting is the first step. Then utilizing the internet is key. How are you getting your name, services, and location out to the public? Social media is a must these days. Word of mouth is also huge. Ask long time clients for recommendations and possibly offer referral rewards.
Lastly- if you can handle the volume, sites like Groupon or Living Social could also help. With this last option be very careful. You will need to be very very specific in that service discount you are offering, the start/end date, cancellation policy, and restrictions. Also, don’t give away the farm with these deals. You are looking to entice them to you, but you also want them to stay and pay your regular rates after the deal is done. Don’t be surprised if you only retain 2 or 3 clients from this option. Most people who use discount sites like Groupon for fitness “chase the deal”. It’s not a bad thing, because it will get your name out there.