We are starting to incorporate this into our fitness studio as well. We have a fitness studio where we do classes in the early morning and evening, so we wanted to offer lunch classes at businesses around the city during our down time.
We are going to start by doing a couple free classes for businesses that we know (our PR company, dental office, etc.) and ask them to use social media to talk about us coming to their office and also use their pictures to put on our social media as well.
Hopefully this helps!